Until 1993, U.S. law didn't require women to be included in clinical drug trials at all. Most of modern medicine was studied, dosed, and approved on the model of a 70kg man.
Our Premise
Made for women. By women.
Founded and formulated by women, reviewed by an OB/GYN and endocrinology advisory network. Not adapted from a men's formula.
While You Wait
A few things that got us here.
Some of what pushed us to start over from the formula up.
Most "women's" multivitamins are the men's formula, relabeled — a pink box and a little extra iron, sold as if that's the difference.
A woman's nutritional needs shift dramatically across four biological life stages — and almost no formula on the shelf accounts for that.
Postpartum depletion, perimenopause, and post-menopausal bone loss each call for a different formula. Most women get the same bottle through all three.
“Formulated for her” often just means a flower on the label and the iron dial turned back up.
Your body doesn't stay the same for forty years. Why would your supplement?
“Evolution over age. Age is a marker — biology is the real story.”